Here at ISI Global we pride ourselves on being a forward-thinking retail design agency that create meaningful experiences across retail, POP and Digital touchpoints. Having just gone through a complete re-brand, EuroShop provided the perfect opportunity for us to launch our fresh, new look, as well as promote our full end-to-end offering.
Located at Messe Dusseldorf, EuroShop is the world’s largest trade fair for retail investment requirements and has a footfall of over a 100k visitors. This year the show was divided into eight retail dimensions including Retail Marketing, Expo & Event Marketing, Retail-Technology, Lighting, Visual Merchandising, Shop-Fitting & Store-Design, Food Service Equipment, Refrigeration & Energy Management. Made up of 17 halls the show presented all relevant trends and topics that are driving retail forward and featured a comprehensive programme of lectures, discussions and presentations.
Conscious that retail is becoming more about the shopper experience, we are aware of the challenges that Brick-and-mortar retailers face when trying to compete with online suppliers. With this in mind we opted to go down a more creative, experiential route with our stand, rather than the traditional presentation of physical POP. We are experts in creating store experiences for clients, through telling product stories and wanted to demonstrate this first-hand at the show.
Summarised by Benjamin Franklin’s quote ‘Tell me and I’ll forget, show me and I might remember, involve me and I’ll understand’ our stand at EuroShop 2020 was bold and fun, taking a brand-new approach in comparison to anything we have done before.
In order to captivate visitors at the exhibition, we decided to theme our stand design around the five senses. The stand illustrated the importance of engaging all of the senses at retail and how this can be used to target specific audiences. We achieved this by creating five interactive and immersive experiences based on some of the clients that we work with. By encouraging visitors to interact with each experience panel, whether that be through sight, smell, taste, touch or sound, we were able to place them in the position of the consumer, showing them how effectively we are able promote brands and their products in retail, at consumer level.
The new format worked extremely well and we received a significant amount of positive feedback regarding the design. The stand was more than just a ‘pretty face’ however, being both aesthetically pleasing but functional too. With the front of the stand being very open, inviting and social, the back included a closed meeting room, which provided comfort and privacy for meetings with both new & existing clients.
Overall EuroShop 2020 went well for ISI Global, not only was it great fun for all involved, meeting and greeting visitors and talking through our offering, but it proved to be a successful trip too!