Brooks are making their mark in the running World and turned running from a gruelling pursuit into a pastime that runners love with their strapline ‘run happy’. We have been supporting Brooks in Europe and the UK with a number of in store initiatives such as campaigns, window executions, shop in shop and retail furniture. As part of our ongoing partnership with Brooks, ISI were asked to design, develop, produce and install a flagship 150sqft Shop-in-shop area for the opening of the Real Buzz store at Piccadilly Circus.
We designed a suite of furniture including a 6m Sports Bra wall with integrated illumination, interactive touchscreens and digital displays along with promo tables and apparel gondolas.
The main focal area was the Brooks bra range which focused on education and editing consumers choice on selecting products. The central table was reserved for campaign led POS which could be easily changed to emphasise new products. Clever storage was integrated into furniture to aid sales staff.
The design brief needed to help elevate the Brooks brand and ‘Run Happy’ look and feel whilst being sympathetic to the Real Buzz interior. We used a laminated oak with white and raw metal show shelves which suited both brands whilst highlighting key product ranges.
Campaign led POS.
Real Buzz have rolled the concept out into 2 further stores around London as they continue to grow their presence by featuring brands akin to youth fashion and key trends.