ISI were asked to design two impactful areas within Sport Schuster Munich to help Brooks promote a new look and feel for their Run Bra collection and cross promote the launch of the new GTS Female shoe.
Taking creative inspiration from newly launched global guidelines we designed numerous graphical and 3D elements to help consumers navigate the category and select the best support for their run.
We were tasked with translating the US brand direction into relevant German graphics and with the clever incorporation of QR codes, we were able to clearly communicate the finer details of the product, whilst elevating the shopper experience.
Having specific stock requirements to showcase meant that we had to think of creative ways to layer graphics and mannequins, enabling us to hero products while maintaining the look and feel of the Schuster store. We chose furniture that enhanced the overall aesthetic and sat in line with the Brooks SIS guide.
This project required a fast turnaround and moving from initial concepts, to production, to store roll out within 21 days was a challenge. Not only did we meet expectations by delivering on time, but we also received some really great feedback about how the display looked in store.