Euroshop 2017: Our highlights of the week. From experiential design to retail technology
Last week saw ISI Global in Germany exhibiting at Euroshop – the world’s biggest retail trade fair. We had a fantastic week meeting some great contacts – old and new.
We have discussed the most significant industry trends, and presented innovative retail technologies that can improve operational productivity and enhance the customer experience.
One of ISI’s most enquired technology innovation we’ve presented at the show was the audience measurement and experiential marketing solution. Based on innovative image analysis techniques that uses a standard webcam pointing at the intended audience this technology analyses the stream of images provided by the camera and estimates the aggregate footfall while counting exactly how many people have actually looked at the media and providing their dwell time, attention time and demographics.
Some of it’s applications are:
Audience Measurement: counting real exposures to a message and OTS, computing attention time, comparing media and message performance.
Experiential Marketing: triggering the right message to the right audience.
Retail Metrics: analyzing shopper behavior KPIs in key retail zones and comparing them to retail sales.
If you want more information on this or if you would like to know more about how can ISI Global help you with your retail requirements please get in touch:
+44(0)1455 815 816
One-hundred and twenty thousand metres of exhibition space. Two-and-a-half thousand exhibitors. Euroshop is the leading retail gathering for innovaters from Europe and around the world.
From experiential design to retail technology, below you can find some of our highlights from the show: