Storytelling: Fujifilm at The Photography Show exhibition stand
To bring a brand to life, you have to tell a story not with words, but with imagery that maximises the brand’s visual identity and allows customers to experience the message using all of their senses – wherever they come into contact with the brand.
While designing their new exhibition stand for the Photography Show, ISI Global have defined, developed and narrate the brand story for Fujifilm.
With a focus on the aesthetics, atmosphere and staging, we have paid great attention to detail and seamlessly integrated all three key Fujifilm areas: Electronic Imaging – Digital cameras with a focus on the X-Series and the launch of the new GFX range; and Photo Imaging with Photofinishing and the iconic Instax range of instant cameras. From graphical components, through materials and colour scheme to merchandising and interactive offers, ISI Global have conveyed each and every element of the look and feel of the brand in three dimensions.
The 378 sqm stand had many features to encourage interaction such as “Instax around the World”, photo booth, galleries and the photofinishing area. The main focus area for brand engagement was the “Magical garden”. Incorporating kinetic art, a biophilia backdrop and vividly colourful plants and butterflies, the zone allowed customers to experience the Fujifilm cameras and connect with the brand.
The stand was well received not only by the visitor but also by “The Photography Show” organisers as well with numerous references on social media.
For Fujifilm, the stand allowed their customers to experience the Fujifilm identity, their passion, their products and services.
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