We would like to welcome Rob Reid to the ISI team as our new Design Manager.

His career history spans 13 years of working within the retail sector and has been highlighted for  his award winning designs for the Bosch Lawn & Garden Stand at The Prestigious RHS Chelsea Flower Show.

So Rob, Why did you choose ISI?

I felt the work would suit my strengths for elevating brands and their propositions in Retail. In the past I have really enjoyed working in the Consumer electronics and apparel sectors. It seemed like that was a real focus of the work at ISI, so I was excited to immerse myself in those areas again. The opportunity to be around a great team of likeminded creatives was not one to be missed.

Who are your Brand Highlights?

Definitely Bosch, iCandy, Intel, Oakley and Honda

What are your Tips for Design in Retail?

Keep it simple and be considerate!

What designs have inspired you?

Typically I am going to look at my love for automotive design here. The Aston Martin Vulcan is one mean piece of design. Form and function in perfect harmony and proof of what people can do when unrestricted by the rule book.