Following on from the successful diffuser display, Next invited us to create an interface shopper hotspot for their personal fragrance category to sit within their new beauty room concept stores.
The brief was to design, develop, produce and install a single sided unit that would sit against a wall and display both men’s and women’s fragrances.
Knowing that the standard spray test is a welcome experience for consumers in store, we wanted to keep this as part of the display but to elevate this and take it to the next level.
We saw this as a perfect opportunity to create a deeper level of shopper engagement through education on ingredients and our in-house digital team got to work creating the content.
Beauty Room Concepts
Each product is fitted with an RFID chip and when placed on the illuminated hotspot an educational video is triggered and displayed on screen.
Using digital media to engage shoppers helps to provide an exciting, informative and memorable in-store experience and keeps consumers interested and coming back for more.