Project Description

Project Brief

To aid in the launch of the Autumn Winter collection, which celebrated 25 years of Bench heritage making Multipurpose City Clothing, we were briefed to manage, design, develop, manufacture and distribute their new Point of Sale.

Concepts

Project Details

The high-quality POS manufactured by ISI are cost effective tactical items, which allow high usage in primary and secondary store locations and consider both customers and retail requirements in order to increase presence in store.

With a short turnaround of just four months, ISI Global has developed and prototyped over 20 multi-language POS items, varying from Permanent –wood, steel and illuminated branding items, to Temporary –card display units, presentation catalogues and graphics.

 All items have been distributed throughout Europe and America in key Bench flagship stores, department stores and fashion outlets.

POP – 23 Countries 97%
Permanent – 234 Stores 90%
Windows – 23 Stores 99%

The Brief

To aid in the launch of the Autumn Winter collection, which celebrated 25 years of Bench heritage making Multipurpose City Clothing, we were briefed to manage, design, develop, manufacture and distribute their new Point of Sale.

Final Delivery

ISI Global has developed and prototyped over 20 multi-language POS items, varying from Permanent –wood, steel and illuminated branding items, to Temporary –card display units, presentation catalogues and graphics.

Excellent Results

All items have been distributed throughout Europe and America in key Bench flagship stores, department stores and fashion outlets.