Project Description

Project Brief

We were briefed to undertake an innovative window display for Fujifilm. This display was part of an unveiling of Fujifilm’s latest collaboration with luxury British luggage manufacturer – Globe-Trotter, available exclusively at luxury department store, Harrods. We needed to create a visual window display to be integrated within an integral rollout for Fujifilm X series cameras and Globetrotter Luggage.

Concepts

Project Details

With Globe-Trotter’s rich heritage, dating back 117 years and Fujifilm, a brand which also has an extensive heritage, it has always been about quality design, materials and craftsmanship. Our objective was to promote the sleek and elegant range of Fujifilm Globe-Trotter suitcases which allows the classic Fujifilm X-Series cameras to be transported by photographers in style.

Final Delivery

Our teams devised a construction method, to keep the original design intact, whilst successfully installing within the space constraints. The design allowed shoppers to see all the available products on the outer ring, whilst also creating a focal point for the primary product to be seen centrally. The design was successful during both day and night as the visual impact carried through all lighting conditions.

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