Selfridges London has developed their first creative project for 2017 entitled ‘Material World’ which runs until the end of March.
Selfridges is artfully examining sustainable textile development, with a focus on social, local and global production stories.
The retailer is celebrating eight bright young designers, who are using materials like plastic, leather, cotton and wool in brilliant, surprising and stylish ways. These include Deadwood, which re-uses and recycles old leather garments, and Kilometre, which is making the case for linen with its unique dress shirts.
‘We are a shop selling “stuff”, so let’s take a closer look at the very materiality that makes it,’ says Linda Hewson, creative director at Selfridges. ‘The project will explore current problems and their impact as well as presenting solutions and ideas, with honesty and humour, in a retail environment. Through Material World we want to invite consumers and the industry to refashion the way we think about our clothes, and how we talk about sustainability.’