With the success of PlayStation 4, Sony’s PlayStation, required an independent store to expand on the growing customer base and to promote their new Virtual Reality focus. The retail space needed to consist of three areas:

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1. Sales function in open space
2. Showroom function to stimulate sensibility
3. Maximize brand identity

‘With the thought that Sony customers do not want to only buy a game console they want an experience: This retail space successfully brings the value of brand together and is a good example of attempting to make a meaningful connection with customers.’

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