Brompton

Apparel
made
for cities. 

Shop-in-shop system

Overview

Drawing inspiration from their iconic folding bikes and the experience of city cycling Brompton have launched their new city apparel and accessories collection.

Brompton Hero _v3
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10 x 
Stores

We are Brompton. 

Partnering with Endura, the new apparel range uses quality tested materials offering protection from the elements whilst on the bike, but is also designed with style in mind, fitting in seamlessly with life off the bike – keeping you safe, seen and looking great, whatever your situation.

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Experience through products.

Brompton chose to launch the new apparel range at one of the largest cycling tradeshows in Europe. Eurobike presented the perfect platform to showcase the new products to both consumers and retailers and ISI Global were commissioned to develop a bespoke prototype display for the event.

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Established:

1975

The design included a modular key & clamp system which was complimented by the use of a light wood pegboard, reinforcing the urban city feel associated with the brand and forming part of a suite of furniture.

 

The prototype proved to be very successful and was well received at the show generating over 70 further orders.

Versatile design. 

ISI Global not only designed, developed and manufactured the wall bay to fit within a suite of units but were also responsible for all deployment.

 

70+ 
displays

Trusted by Brompton to handle all aspects of the order process, ISI Global became the central point for distribution and took care of logistics including collating all kit right down to the garment hangers.

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Quality 
tested 
materials.

Strong brand identity. 

The shop-in-shop equipment was rolled out to various retailers, including Rutland Cycles and Cycle Republic, across the UK and Europe, as well as Brompton International stores.

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Design Studio Quote

"We love supporting brand of the moment Brompton with their retail presence in the UK and Global markets. "


Creative Director - ISI Global
: