Brooks

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Digital Campaign

Overview

We have been working with the Brooks EMEA team on a retained basis for the past 3 years supporting them with key campaigns and in store POS and digital and social media assets across Europe.

 

Brooks Digital Hero_v2

3 weeks

21km

#runitforward.

We recently worked on the high profile Strava/Brooks collaboration which encouraged people to run 21km in 3 weeks.  For every collective 10,000 miles ran Brooks would donate running gear to high school children in need.  This was delivered via a digital app and promoted across social media with the hashtag #runitforward.

Slot 2

Hand draw details.

We provided content creation including story boarding and hand drawn details and we created static banners to support the campaign.  The campaign was translated in 5 different languages and launched across all social channels.  For more information see:  https://www.strava.com/challenges/Run-It-Forward-With-Brooks

Slot 3

Banner sizes:

785

Product view increase.

208%

Language variations x 5

We provided many variations of artwork for independent websites.  These assets mirrored the in-store POS to create a holistic shopper experience on and offline.

Social media campaigns.

More recently we worked on a digital package to support the Brooks ‘Nightlife’ campaign which we helped roll out across Europe.  This involved social media campaigns, gifs, language translations across male and female assets.

Slot 4_v2

Digital assets

x 54

Sucessful campaigns.

The Strava app was extremely successful and had 68,306 participants covering over 3,018.500 miles ensuring the #runitforward campaign meant many high school children benefited from donations in the form of running gear.  Across all social campaigns we have delivered 54 assets and 785 different banner sizes.

Testimonial

"ISI Global have helped us with our digital and social media assets and campaigns. We've seen an increase in online product views as a result."


Brooks Marketing Manager
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