Using the floor to ceiling climbing wall as a backdrop, we created an impactful space filled with large format graphics and an attention-grabbing digital attractor screen. Taking over the huge 7x4m area means that Brooks can be noticed from the mezzanine above, as well as being the first thing customers see as they walk in the store.
Try & Buy.
The area showcases all recent Brooks shoes and apparel available at Engelhorn and includes seating, allowing consumers to try the shoes and test comfort & size.
Engagement with new customers was brought through a branded tasty snack giveaway and participation in a shoe throwing competition offered an additional opportunity to win Brooks accessories.
The playful vibe of the foyer area was also extended to a row of five window displays with each window reflecting one of the four shoe categories, helping to attract passers-by and increase footfall in store.
This execution is Brooks largest retail presence in Engelhorn to date and celebrates the brands fun, dynamic energy and refreshing approach to the running category.