Position at show
Largest photography event.
The Photography Show is the World’s largest photography event open to both trade and public. The annual event provided a fun and accessible backdrop to Fujifilm’s most recent exhibition space.
Close & personal.
The overall objective was to create intrigue to draw people onto the stand then allow people to get up close and personal with the products.
We chose a ‘Mad Hatters Tea Party’ theme which made for a colourful and theatrical spectacle with the design element focusing on VM and propping as well as featuring live models who provided entertainment and a general buzz on the stand.
Over 2 floors.
Close up photography.
The space was carved into mini zones, all of which encouraged close up photography. The gantry focused on high level pictures, the middle featured the main focal area, the sides for application of photos. The back of the space was used for the new Instax photo finishing area and gallery prints were positioned along the side.
Each section provided breakout spaces to enable visitors a complete education and experience of the Fuji story.
Experiental event space.
The stand gained appreciation from visitors and press and was a great success story at the show. For Fujifilm, the stand allowed their customers to experience the Fujifilm identity, their passion and love of close up photography.
"We've worked with ISI Global for 11 years now on projects ranging from POS to windows and exhibitions. We've always received exceptional service."
UK Marketing Manager - Fujifilm