What are you pushing?

New retail identity.


iCandy, a British family business, pride themselves on creating on-trend products with fashion forward colours that also provide great function for the modern-day parent. This balance of performance, luxury and design is the brands signature and they refuse to compromise or accept limitations in their pursuit of perfection.


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Modular displays


Elevate brand identity.

ISI Global were asked by iCandy to create a suite of furniture in order to elevate their brand identity at retail. With John Lewis stores refreshing their nursery departments, an exciting opportunity arose for iCandy to create a new look and feel for their dedicated area in the Oxford Street flagship.

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Luxury brand.

Our retail design needed to reflect the brand’s luxury and modern style, and we chose a refined material pallet to provide a premium Scandinavian feel. The updateable kit of parts comprised 3 different stroller displays, all with magnetic back panels and an optional info stand. It was important that the fixtures had the flexibility to work with different products and were able to showcase clear trade-ups to consumers. We also created an accessories display with multiple product shelves to highlight all accessories in the range and increase the overall basket spend in this area.

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Creative Solutions.

To enhance the display, we also designed and installed a large vinyl back wall with a quilted print effect, helping to reflect the luxury nature of the brand, whilst creating an impactful backdrop and promoting ownership of the space.


Due to the lack of power to the site, preventing any illumination, we had to think of alternative ways to create standout and grab the consumers attention. We achieved this by incorporating some full-length mirrors into the displays which not only made the dedicated area feel larger and more spacious but allowed consumers to visually demo the products. It also provided the perfect place to directly address the consumer with the question ‘What are you pushing?’

Successful launch.


The finished fixtures looked amazing – not only were the units fully adaptable enabling them to be used in different retail environments but they really created standout for the brand, allowing iCandy to own the space. It was a great project to work on and going forward the intention is to roll out this retail solution to further John Lewis stores across the UK.

Designer Quote

"We have loved supporting such a heritage brand with their in-store retail presence. Everything we do is crafted to reflect the product ranges."

Matt Hardman- ISI Global
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