Years at show:
Previewing product ranges.
CES is a global stage where next-generation innovations are introduced to the marketplace and Jabra’s presence at the show marked the launch of brand new products – the Active 75t earbuds & the Elite 45h headphones, as well as being the perfect opportunity to demonstrate all product ranges to global retailers & partners.
Striking & educational.
The overall design of the stand was striking and educational. As part of the build a large experiential ‘my sound’ pod was designed to replicate an underground carriage, mimicking the background noises and the hustle and bustle of busy city transport, creating an ideal scenario to put the headphones with the noise cancelling technology to the test.
The stand was made up of various elements, including a large retail bay with integrated media player and 90” screen and was used to engage and inform visitors.
ISI Global created two hero displays to demonstrate the IP67 waterproof and dust resistant capabilities of the Elite Active 45e & the Elite Active 75t, as-well-as launching the ‘fit station’.
The first truly wireless demo display allowing consumers to touch & feel the earbuds, testing the fit and personalising the experience, to get a better understanding of the product and how it performs, by using the app to tailor the sound.
The exhibition was a great success for Jabra and they managed to win another innovation award.
The stand looked amazing and provided an effective space to showcase and demo a large number of products. Following the show Jabra received many inquiries from retailers about the fit station display and ISI Global received lots of positive feedback from the client for all their hard work, and continue to support Jabra with further projects.
"The displays were great and the CES show was a complete success. We really appreciate the hard work from ISI in order to get everything there on time."
UK Marketing Manager - Jabra