Establishing themselves as the masters of sports performance equipment and lifestyle pieces, Oakley wanted to showcase their latest technology and chose ISPO as a platform to present this to consumers in an immersive and experiential way
Exploring the essence of Prizm.
This was the third time ISI Global have helped create the ISPO exhibition stand for Oakley. The focus this year was to narrate the story of Oakley Prizm technology alongside snow sports offerings and new collections from the brand.
We created a concept that would allow consumers to easily identify product features, and engage with the cutting-edge Prizm technology. We demonstrated the product capabilities by creating a layered consumer experience.
The 180sqm space was captured by the ‘take control of the light’ mantra which underpinned the overall concept and the ability for the consumer to take control with the industry leading goggles
Showcase brand heritage.
Conceptually we introduced angular forms and bold neon elements to explore the essence of Prizm. Overall the stand was quite simplistic with pockets of interaction points allowing consumers to experience the ‘react’ technology. The stand out feature at the back of the stand showcased the heritage of the brand with a goggle timeline highlighted the history of the product and brand. Meeting rooms were a modern take of a ski gondola which carried through the angular theme whilst providing privacy and a space to sit.
Building brand awareness
Oakley is a success.
One of the stand out spaces at this year’s exhibition ensured the brands objectives were met. We helped connect the dots of brand and product awareness and the stands visual identity at the biggest outdoor trade event.
"Fantastic job done interpreting the brief and coming up with one of our best storytelling booths yet."
Marketing Manager - Oakley