New Retail Identity.
To mark their first ever entry into the beauty category, the brand wanted to establish a new retail identity.
Pretty in Pink.
Creating a distinctive brand aesthetic, we opted for very feminine colours and material palette, choosing to use soft pink and metallic rose gold, offset with a modern concrete effect base and fresh white graphic panels. The use of lifestyle imagery also helps to create a more instant and relatable connection when introducing product technology.
Interact & Explore.
Displaying the two styler heads that are sold with the hairdryer, along with the additional purchase option, was a requirement for this project and we used a recoiler solution to encourage consumers to interact and explore the product.
Lack of power to the area proved challenging and where our designers would usually encourage a brand to incorporate media screens or digital activations into a display to communicate key benefits and features, this simply wasn’t an option here. Instead, communication panels were added to the base of the display to clearly outline the product uses and 3D ‘IQ’ lettering stands proud at one end of the unit to add interest and create standout.
The displays are currently in John Lewis stores across the country prior to a larger rollout across other CE retailers later this year. Shark has seen a successful launch into the beauty sector with our display helping to provide standout in store, offering a great alternative product in a highly competitive sector.