Silver Cross


Bespoke Shop-in-shop.


Born in 1877 during Britain’s Victorian era, Silver Cross developed and changed the world of prams, and family life, forever. Originally known for their classic coach style prams, the brand is steeped in heritage with over one hundred and forty years of great British design and engineering. Today their contemporary, super-stylish products are sold in more than 70 countries worldwide.

Hero pushchair

Continuity is Key.


When Silver Cross approached ISI Global through our website it was our end-to-end capabilities that appealed to them. Having recently undergone an extensive brand transformation, redefining their vision, values and refreshing their identity, it was important for the brand to extend this fresh approach across their retail estate.


Design, Develop, Produce, Install.


To help Silver Cross realign their retail presence ISI designed, developed, produced and installed a bespoke Shop-in-Shop for the Baby Loves store located in Wilmslow.


Simple & Stylish.


The design incorporates modern wall panelling combined with simple block colour plinths. In true Silver Cross style, the colour pallet is very neutral, with a classic grey used prominently throughout the space.

In order to directly light the products, we proposed track lighting and added illuminated Silver Cross logos for a premium finish.

Finishing Touches.



We completed the space by dressing the shelves with black frames that hang from leather straps and added some pot plants and books around the space to create a homely feel.



Designed for Success.

Working closely with Silver Cross to deliver the first shop-in-shop with the new look and feel that we created, was an exciting prospect and we are looking forward to seeing this concept roll out across their retail estate in the future.