Positioned at the entrance of the central London pharmacy, Solgar’s latest brand introduction is a pop-up area designed to promote their beauty supplement offering, while celebrating the brands 75th anniversary. To help the brand mark this great milestone we created a disruptive space which focuses on 4 key products and offers a deeper insight into the key nutritional benefits.
With White and Gold being the main colour palette, the pop up definitely has a clinical, yet luxury feel and by layering in some natural elements such as the use of light wood flooring and the greenery of the living wall, the entire look and feel of the display came together perfectly.
Infromative & Engaging.
As with any small space, the challenge is to create a visually attractive area that’s also informative and engaging.
We achieved this by adding illumination to the stand in the form of multiple graphic lightboxes and also included a large portrait digital screen with looping product content delving deeper in to product benefits and brand ethos.
Not only does this pop-up work as a great space for Solgar reps to interact with consumers and hold skin consultations during the month it’s installed, but the area utilises a modular display kit which can be deconstructed and reformatted for different events in the future.
"We worked alongside Solgar to establish a clear brand identity and went one step further with some clever design and development ideas, we were able to provide them with a kit that will last years."
Matt Hardman - ISI Global