We were approached by Brooks to help them with a new social media initiative to help encourage people to stay connected and healthy during this time. The #runhappyathome campaign look and feel was created by ISI Global to help inspire people to keep running at home during quarantine.
The graphic style follows the same unique illustrative style synonymous with the Brooks brand. Messaging appears friendly and inclusive to appeal to everyone! This campaign was created for the EMEA market and each market has been given a suite of graphic elements and videos to provide flexibility with the messaging.
Connected & Healthy
The campaigns have been shared on Brook’s Linked in, Facebook and Instagram pages which encourage interaction on many levels.
Types of runs which can be completed making participation inclusive for all are 1k – 42k runs which offer virtual medals!
Brooks have built a website to track people signing up to the challenge so can measure in time how successful the campaign is. We imagine more brands will be using social media campaigns as a way of engaging consumers for the foreseeable future!