Successful British brands.
We were asked by iCandy to design, develop and manufacture a compact, free-standing display to support the launch of their latest limited-edition collection in collaboration with Land Rover. Two highly successful British brands joining together to combine their definitive styles, expert functionality and reputation of quality.
4 product SKUs.
ISI created a modular display to promote the new four-wheeled, All-terrain pushchair designed in partnership with Land Rover and the adaptable design meant that the unit could work as a standalone piece, just displaying the pushchair, or alternatively facilitate the individual accessories also, if and when required.
An upright stand was considered advantageous as there were many elements to the travel system including the stroller with seat, carry cot, foot liner and backpack, which all needed to be presented within a minimal footprint, as space availability was limited.
The hexagon shaped base on the stand was inspired by the rough terrain of the Giant’s causeway portraying a rugged, off-road look and feel, whilst the bright orange influence reflects the stylish accents included in the design of the pushchair itself. The beautiful lifestyle imagery used on the back-graphic works to harmoniously bring the two brands together, painting a perfect picture of outdoor chic.
Fashion and Lifestyle stroller brand iCandy were delighted with how ISI were able to craft a display with the ability to showcase not only their new collection but a partnership that they were very excited and proud of. The positive feedback didn’t end with the client however and both retailer feedback forms and telephone interviews supported this positivity, reporting that the displays had great stand out and were of a very premium quality.