Located in Media Markt Rotterdam, ISI transformed a completely empty space into an inviting, educational and attractive experience for shoppers.
Physical & Digital.
In order to showcase HP’s computing and gaming offering, in addition to their home working products, we created a space that blends both physical and digital retail.
Full Service Agency.
Designing a mix of traditional retail fixtures to hold the product, as well as incorporating large video screens throughout, for educational and promotional purposes.
Creating the Shop in Shop from the ground up meant that this project touched every department of the business, starting in design, both 3D & digital creative, then moving through to development, production and finally deployment for the installation into the Netherlands.
The overall design looks great. Utilising HP’s modern material palette and furniture which was defined as part of our collaboration with the brand the past few years. Concrete effect backdrop finishes and warm slatted wood layered forward with clear central illuminated branding, we were able to really capture a clean, modern aesthetic, while the use of various props and lamps help to create an environment that connects with the products on display. The space is broken up with large preserved plant walls which are not only pleasing on the eye but help to layer in the essence of lifestyle and also give a nod to HPs sustainability commitment.
"Last week I visited the new store. It looks amazing and really stands out. Thank you ISI for all the hard work."
HP - Trade Marketing Manager Retail Benelux